Practical tips for success in remote recruitment

In traditional work environments, attracting the right talent at the right time through on-site recruitment is challenging enough. But now with the rise of remote working, the process of talent acquisition is even more difficult. How can employers make the remote hiring process more effective?

The best solution is to face this challenge head on. From the job posting stage to outreach, interviews and follow-ups, you can make end-to-end process improvements that ensure your remote hiring process runs as smoothly as possible.

Challenges of remote recruiting

1. Many more applicants to manage

Remote recruiting opens the door to diverse talent pools located outside an organization’s offices. This kind of reach is a huge advantage; it can attract an influx of applications to browse. While automation and screening software help, a large number of applicants increases the chance of errors. And with so many potential candidates to manage, you might overlook some great options.

2. The assessment of candidates is more complex

In a remote online environment, assessing applicants also becomes more challenging. For this reason, it is important to build automated skills assessments into the process. The faster you can filter by qualifications, the better. This means you can contact the most promising candidates faster. It also reduces the risk of losing candidates due to delayed follow-up communications.

3. Unique Compliance Issues

With digital meetings and applicant data collection, employers must grapple with increased data privacy concerns and compliance vulnerability. Managing a vast amount of personal information about applicants can overwhelm employers who are unprepared. Even after successful candidates have been hired, the onboarding process can be problematic if your systems aren’t up to the task.

Tips to improve remote recruitment results

What steps can you take to find qualified candidates faster and reach them in a way that keeps them engaged during the hiring process? Here are some tips to perfect your remote recruiting efforts at every stage of the journey…

Start strong with an effective job posting

1. Be clear about the duties of the role

Describe the details of the daily tasks in the vacancy. Create an internal document that outlines the specific responsibilities of each new and existing role for recruitment begins. Internal documents can be even more specific, including confidential process details that are only shared with candidates after they have been hired. Either way, this internal document is essential as a basis for external job postings that set clear expectations for applicants.

2. Provide resources

With hybrid work models on track to become the most common work arrangement and remote work preferred by candidates, employers offering remote jobs must do more to stand out. Whenever possible, emphasize your company’s culture and values ​​to differentiate your job postings from others. Offer applicants a variety of online resources to explore, such as links to your social media pages, company blog or a specialized applicant portal. If your organization is larger and a position is exclusively remote, a solid online presence is essential to attract qualified candidates.

3. Be transparent about pay

Pay transparency laws are becoming increasingly important. Yet many private companies choose not to openly share this information if it is not necessary. Regardless of the laws in your jurisdiction, consider posting an accurate salary range for each job opening. This allows you to stand out and build trust. It unravels questions about pay equity within your organization and opens the floor for potential customers to negotiate based on the value they bring. It also shows employee commitment, which is attractive to top performers.

4. Use your existing network

Always look internally first. Encourage employee mobility. Proactively inform your staff about vacancies you want to fill or about new positions you are creating. Stay open to referrals from employees and other professionals in your industry. You may even want to formalize this process with incentives for successful placements. With strong referrals, you can build a list of potential candidates much faster.

Communicate with candidates like a professional

1. Contact us directly and personally

Social media can be a good starting point, but you’ll want to quickly transition to direct, private communication. Use the candidate’s personal contact details. Schedule a video call as soon as possible, even if it is just a short preliminary investigation. This way you can determine if a person is serious and interested in the position.

2. Call if you can

Talking directly to a human is much more personal and shows that you care about the candidate’s response. Picking up the phone and cold calling candidates to request an interview is often more time-effective than emailing. However, it is much more effective at gathering responses and makes your organization stand out when candidates are considering multiple opportunities.

3. Provide frequent updates

No one likes to be left in the dark about the next steps. This is especially true when the process is as important as a career change. Slow follow-ups, disorganized communication and ghosting have become all too common in remote recruiting. Make it a priority to let those you interview know when and how they can expect to hear from you. Then fulfill that promise. Automation helps. Even sending automated rejection notifications in a timely manner gives candidates peace of mind without taking up your time. Carefully coordinated communication also positions you as an employer that values ​​candidate experience.

4. Send a reminder before the interview

Give candidates who have an interview scheduled ample notice so they can inform you of any last-minute changes. Whether you send a personal email reminder or an automated alert, make sure the message includes instructions. Also realize that some people may still be new to the world of remote work, while others may be new to the job market. Help candidates put their best foot forward by incorporating your company policies and best practices for video calls. For example, specify whether cameras should be enabled and share guidelines about video backgrounds, microphone settings, recording policies, and more.

Get the most out of every interview

1. Showcase your company culture

To humanize the interview process while providing candidates with the information they need, emphasize how your company culture embraces remote team members. For example, as remote work has become so widespread in recent years, many employees are longing for opportunities to communicate with colleagues outside of work hours. If this is a priority within your company, discuss this in the initial meeting. Explain how you support team building, whether through occasional in-person events, remote social gatherings, or other initiatives.

2. Prepare effectively

Any seasoned recruiter will have the standard interview prep down to a science. However, remote interviewing can be distracting if a recruiter opens multiple browser tabs and searches for digital documents during the session. Diverting your attention from the interviewee in this way makes the conversation feel more awkward and isolating. Ultimately, it reflects poorly on your business. Instead, take the time to fully prepare so you can ask the right questions, focus on the candidate, stay engaged, and listen to what they’re saying.

3. Add buffer time for possible technical issues

Even though many people are now familiar with remote meeting tools, it’s always possible for technical issues to arise that could derail an online job interview. Before each online meeting, make sure you test equipment and know how to troubleshoot common problems with your connection. It’s wise to schedule some extra time for each interview, in case you or your candidate need to diagnose and resolve unexpected technical issues.

A final note on the success of remote recruiting

To adapt traditional in-person recruiting processes to the remote world, employers must carefully consider candidate experience. First, identify the unique challenges that remote communication presents and think about creative ways to connect and engage with potential candidates remotely.

By taking the time to redesign your process to improve efficiency and provide a personal touch, you can make a big difference in your hiring results. Focus on digital sourcing tools and methods that help you attract candidates whose values ​​and goals align with your organization’s operational objectives. And make sure you emphasize your company’s culture every step of the way to position yourself favorably in today’s competitive marketplace.

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